Lovina

Hi, my name is Heather. I’m the face and heart behind Lovina the Label — a women’s boutique built on color, courage, and a whole lot of love.

As a single mom, every piece I’ve chosen for this shop reflects my journey: bold, beautiful, and full of life. I wanted to create more than just a place to shop - I wanted a space where women could feel confident, expressive, and seen. From vibrant summer dresses to comfy tops, from cowboy boots to sandals, everything here is meant to bring a little sunshine into your wardrobe (and your day).

My daughter Lily is my biggest inspiration and the reason I do what I do. You'll often find us both at the shop—laughing, dancing, and greeting every customer like family.

Thank you for supporting this dream. I hope you feel the love in every stitch.

With all my heart,

Heather & Lily