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Who are we?
Hi, my name is Heather. I’m the face and heart behind Lovina the Label — a women’s boutique built on color, courage, and a whole lot of love.
As a single mom, every piece I’ve chosen for this shop reflects my journey: bold, beautiful, and full of life. I wanted to create more than just a place to shop - I wanted a space where women could feel confident, expressive, and seen. From vibrant summer dresses to comfy tops, from cowboy boots to sandals, everything here is meant to bring a little sunshine into your wardrobe (and your day).
My daughter Lily is my biggest inspiration and the reason I do what I do. You'll often find us both at the shop—laughing, dancing, and greeting every customer like family.
Thank you for supporting this dream. I hope you feel the love in every stitch.
With all my heart,
Heather & Lily
Free Shipping
We strive for maximum convenience for our customers and offer free shipping throughout the United Kingdom!
30-Day Return Period
We have a 30-day return period. This way you have enough time to return the item if you're not satisfied with it.
Secure Checkout
At Nouvo London, you can conveniently and securely pay for your order using one of our credit card payment options
Frequently asked questions
Simply go to the Track Your Order link on the home page or main menu and enter your tracking number to see where your parcel is. If you need further assistance, you can contact us through our contact page.
This depends on where your order is being shipped to and how close it is to our warehouse. Orders are processed within 1 business day. Order transit time is 3-7 business days (Monday through Friday). Delivery details will be provided in your confirmation email.
Customers have the right to return the product within 30 days of receipt.Customers are responsible for return shipping costs.
- Safely pack the item in the original packaging with all labels and tags still attached.
- Include the return authorization form and any necessary supporting documents or images.
- Download and print the return label from the link provided in our email.
After receiving and inspecting the returned item, we will process the refund within 14 days. You will receive a confirmation email.
You can contact us through our contact page. We will be happy to assist you.